The genius design team behind Nike ACG (All Conditions Gear) delivered an outrageously fun and functional set of footwear and apparel innovations for Spring/Summer 2022, and it was a dream come true for me to help them share it with the world. With our Global Brand Creative team at Nike and the incredible work of director Anton du Preez, we developed a series of AVs showing the ACG community how to have fun outside with their friends. No macho stuff, no technical stuff, just skateboarding down rock formations.

For this project, I assisted in concepting, wrote all of our social/Nike App copy, and did some minor script editing.