Nike Air Max Dn

For Air Max Day 2024, my team and I created the global creative direction for the launch of the Air Max Dn, one of Nike’s most important innovations since the launch of the VaporMax. In partnership with the incredible Petra Collins, we delivered incredibly memorable narrative around the Dynamic Air cushioning platform and brought the Air Max franchise to a new generation.

I helped create the campaign headline, assisted on narrative for the campaign AV, filmed behind-the-scenes content, and delivered social/website copy for the launch of the shoe.

Campaign AV

Video: Nike Hong Kong

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